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United
Acquisition Services
Description
of effort –
NetGain Design added dynamic database functionality to let customers
search a client’s entire inventory.
Problem – United Acquisition Services
(UAS), a cutting-edge broker of cell tower sites, needed to
give potential customers the ability to easily consult their
available sites. At the time, customers could only call
during business hours and information was looked up in multiple
large binders. Sometimes customers would have an address
to search near. Other times they would have latitude and
longitude coordinates and a given mile radius. Results
could sometimes take as long as a day to convey. UAS’s
management knew that they wanted to put their site inventory
online, but getting from the paper binders to the web was daunting.
 Solution
– Before the first web page was created, NetGain
made sure UAS’s needs were well understood. Then
they both planned a transition from a manual, paper-based system
to a computer database. Once the process of standardizing
the data was compete, NetGain set out to create a web site that
promoted UAS’s offerings and craft an easy search mechanism
for the database. Not only was there a need to search,
but detailed information about each tower site had to be clearly
presented for quick scanning. With the web application,
customers could see the entire offering without any additional
effort on UAS’s part.
Benefit – UAS’s customers have
appreciated the superior service. In addition UAS’s
image is put on
par with much larger rivals. They even leverage the database
for other business applications such as geographic mapping.
Next NetGain will work with UAS to provide customized extranet
capabilities for customers to help manage the brokering process.
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